We are tackling LiveOps from both sides of the equation this week with Laura deconstructing the latest and greatest in puzzle LiveOps from Candy Crush and Royal Match, and Jen prompting a lively debate on if celebrity marketing is ROI positive for mobile free-to-play. Tilting Point has long been leveraging Xsolla's web shop on their hit game Star Trek Timelines, and in this interview they drop knowledge bombs on how you can use Web Shops to improve revenue, player delight and even open up new marketing paths.- Send in a voice message: this podcast: In the spirit of learning, Ethan is very excited to be joined by Ben Tsacoyianis and Dave Hague from Tilting Point, along with Chris Hewish from Xsolla, to educate the DoF community on how we can use web shops to help retain and bring delight to our most devoted players. The ability to monetize your most engaged players outside of Apple and Google's walled garden's is an invaluable tool in maximizing a successful game's potential and one the TWiG crew doesn't have enough first hand knowledge of. Web Shops for free-to-play mobile games are a topic we bring up regularly on This Week in Games.

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